Freshmark is a Dutch creative consultancy specializing in trend research and trend activation, helping organizations understand emerging societal and market developments and turn them into strategic action. Acting as an external perspective, Freshmark analyzes how well companies are connected to their environment today and guides them in strengthening this connection to stay relevant tomorrow. With a qualitative, explorative approach, the firm blends insight-driven analysis with practical activation, encouraging clients to explore new ideas, challenge existing assumptions, and translate future-oriented trends into concrete decisions and innovations.