Picnic is an innovative online supermarket that has transformed grocery shopping through its app-based platform and efficient delivery model. Founded in the Netherlands, Picnic has rapidly expanded into Germany and France, offering customers affordable groceries delivered directly to their homes. The company’s business model focuses on sustainability, reducing food waste, and operating a 100% electric delivery fleet. Picnic combines technology, logistics, and customer insights to continuously improve the shopping experience.
Mission: To make grocery shopping simple, affordable, and sustainable for everyone.
Vision: To become Europe’s most customer-focused and sustainable online supermarket.
Curious about the future of grocery retail? Meet Picnic at the Maastricht Business Days Autumn 2025! Click here to register.