XPENG is a Chinese technology company headquartered in Guangzhou that designs, develops, manufactures, and markets smart electric vehicles. Combining automotive engineering with artificial intelligence and software development, the company aims to create smarter, more connected mobility experiences. A defining feature of its approach is the development of core technologies in-house, including advanced driver-assistance systems, intelligent in-car operating systems, electric powertrains, and vehicle electronic architecture. By bringing hardware and software together, XPENG integrates digital functions into the driving experience. Europe is an important part of its international presence, including the Netherlands, where the company brings its electric vehicles to local customers. Developing its European presence involves connecting technological capabilities with an understanding of different customer preferences, business environments, and mobility needs. This makes Europe a relevant setting for exploring how XPENG translates product innovation into a commercial offering across diverse national markets, while building relationships with customers and supporting their ownership experience.
